Sugar Mummy Connect Last Updated: 1st September 2024
Welcome to the Sugar Mummy Connect Privacy Policy. We’ve written this to be as clear and straightforward as possible — because you deserve to know exactly how we collect, store, protect, and use your information. We recommend reading this alongside our Terms of Use.
When you use the Sugar Mummy Connect platform — whether on our website, mobile app, or any of our digital services (collectively, our “Platform”) — we collect certain information about you. You may also choose to share information with other members. This policy explains how we handle all of it.
Sugar Mummy Connect is a global platform. Your data may be processed and stored outside your home country. This policy explains how we protect your personal data when that happens — so please read it carefully.
Who We Are
Sugar Mummy Connect is operated by the Sugar Mummy Connect Group. We have appointed a Data Protection Officer who can be reached at:
Email: privacy@sugarmummyconnect.com Post: Sugar Mummy Connect, [Insert registered address]
Updates to This Policy
We may update this Privacy Policy from time to time. We’ll do our best to notify you when we do, but we recommend reviewing this page periodically. Your continued use of the Platform after any changes means you accept the updated policy.
Contact Us
The quickest way to reach us is via our online contact page. You can also write to us at the address listed above.
1. Information We Collect
Registration Information
When you create a Sugar Mummy Connect account, we collect the following:
- Name and username
- Email address
- Mobile number
- Gender identity
- Date of birth
- Sexual preference
- Profile photographs
- Location
- Social media login details (e.g. Facebook), if you choose to connect them
You can review and update most of this information at any time in your account settings. Please keep your details current — especially your phone number if it changes.
This information helps us verify real users, improve the platform, and personalise your experience. Details like your name, username, photos, and sexual preference may be visible to other members on your profile.
Profile Information
We encourage all members to think carefully before sharing personal details on their profiles. We strongly advise against including email addresses, phone numbers, financial details, national ID numbers, or any other sensitive information that could be misused.
Any personal information you add to your profile or share in messages is shared at your own discretion. Please see Section 4 for more on what other members can see.
Profile Verification
To keep Sugar Mummy Connect safe and genuine, we may ask you to verify your account using your phone number or a photo. In some cases, we use facial recognition technology to compare a submitted photo against your profile photo — purely to confirm you are who you say you are.
Verification photos are not published to your profile. We retain verification scans for up to three years after your last interaction with us, after which they are securely and permanently deleted.
Payment Information
If you purchase a Premium membership or any paid feature, we will securely process and store your payment information for fraud prevention and tax/audit purposes. Sugar Mummy Connect uses automated systems to detect and block fraudulent transactions. If a payment is flagged and blocked, you will be notified and can contact our support team to contest the decision.
Please note: if your account is blocked for any reason, other accounts you hold across our platforms may also be blocked as part of our anti-fraud procedures.
Location Data
If you grant us access to your device location, we collect GPS coordinates, WiFi access point data, and related location information. This helps us show you nearby members and personalise your experience.
To turn off location access:
- iPhone: Settings → Privacy → Location Services → [App name]
- Android: Settings → Location → [App name] → Permissions → Location
Device Information
We may collect information about the device you use to access Sugar Mummy Connect, including the device model, operating system, and unique device identifier. With your permission, we may also access your device’s address book to help you add contacts.
Messages
We review message content on our platform to identify trends, topics, and sentiments across our user base. We do not share the content of your private messages or any information derived from them with any third party.
Customer Support Communications
When you contact our support team, we receive your email address, may log your IP address, and retain records of your query. We keep these records — including any complaints made about or by you — for five years after your account is deleted.
Cookies and Tracking Technologies
We use cookies and similar technologies when you use our Platform. For full details on what we use and how to manage it, please refer to our Cookie Policy.
2. How We Use Your Information
We only collect information we genuinely need. We use it to:
- Deliver our services and help you make meaningful connections
- Manage your account and provide customer support
- Personalise your experience on the Platform
- Conduct research and improve the Platform
- Detect and prevent fraud and abuse
- Send you relevant marketing and promotional communications (only where you’ve consented, and you can opt out at any time)
- Display relevant advertising on and off our Platform
- Comply with our legal obligations and enforce our Terms of Use
- Protect the rights and safety of our members and third parties
Important: Your username is associated with everything you do on Sugar Mummy Connect — messages, posts, and activity. Your gender and preferences help other members find you. Your IP address, device data, and usage history help us optimise the Platform and power our matching algorithm.
Our Matching Algorithm
Sugar Mummy Connect uses a proprietary matching algorithm to suggest compatible profiles. It uses your profile details, activity data, and approximate location to generate personalised recommendations. Sensitive profile information (such as beliefs or preferences) is only processed with your explicit consent.
Moderation
We use a combination of automated systems and human moderators to review accounts, photos, and messages for breaches of our Terms of Use. Accounts found in violation may be warned, restricted, or blocked. If you post content that violates our Terms, we reserve the right to terminate or restrict your access.
3. How We Share Your Information
Sugar Mummy Connect does not sell your personal data. Ever.
We may share your information in the following limited circumstances:
- With other members — through your profile and messages, as part of the service
- With trusted service providers — such as payment processors, authentication services, and IT providers, strictly for the purpose of delivering our services
- With marketing partners — limited data (such as device ID, estimated location, age, and gender) to deliver and measure relevant advertising
- For fraud and spam prevention — with internal systems and related platforms to block bad actors
- With law enforcement — where required by law or to protect the safety of our members
- In business transfers — if Sugar Mummy Connect is acquired or undergoes a structural change, you will be notified in advance by email
- In legal proceedings — where disclosure is necessary to protect our rights or the rights of our members
Note: By default, your profile may be shared across related platforms within our network to increase your chances of finding a connection. You can opt out of this at any time in your account Data Panel.
4. What Other Members Can See
Assume that anything you post on Sugar Mummy Connect — including your profile, photos, and messages — may be visible to other members and, in some cases, the general public. Profile pictures are always public.
Be thoughtful about what you share. Sensitive details like your religion, health conditions, or political views are entirely optional. By adding them to your profile, you consent to that information being visible to other members.
We have no control over how other members may use, share, or screenshot your content once it has been viewed.
5. Age Policy
Sugar Mummy Connect is strictly for adults. You must be 18 years or older to use our Platform.
We do not knowingly collect information from anyone under 18. If we discover that a minor has registered, we will immediately terminate their account and remove their data.
6. Security
We take the security of your personal data seriously and implement reasonable technical and organisational measures to protect it, including encrypted servers and firewalls.
That said, no online platform can guarantee 100% security. To help protect your account:
- Always log out after each session
- Never share your password with anyone
- Change your password regularly
- Contact our support team immediately if you suspect unauthorised access
We will notify you as soon as reasonably possible if a security breach occurs that affects your personal data.
7. Your Rights
You have the following rights over your personal data:
- Access and edit your data at any time via your account Data Panel
- Download an export of all data we hold about you
- Delete your account and personal data (subject to limited legal exceptions)
- Opt out of marketing communications at any time
- Lodge a complaint with a relevant data protection authority in your jurisdiction
To exercise any of these rights, contact us at privacy@sugarmummyconnect.com or via our online contact form. We may need to verify your identity before processing your request.
Australian Privacy Act
If you are based in Australia, your personal information is handled in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the right to access and correct your personal information, and to make a complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au if you believe we have mishandled your data.
Canadian Privacy Laws (PIPEDA / Law 25)
If you are based in Canada, your personal data is processed in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, Quebec’s Law 25. You have the right to access, correct, and request deletion of your personal information, and to file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.
Singapore Personal Data Protection Act (PDPA)
If you are based in Singapore, your personal data is handled in compliance with the Personal Data Protection Act 2012 (PDPA). You have the right to access and correct your personal data, and to withdraw consent for its use at any time. Complaints may be directed to the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.
Malaysia Personal Data Protection Act (PDPA)
If you are based in Malaysia, we process your personal data in accordance with the Personal Data Protection Act 2010 (PDPA). You have the right to access, correct, and limit the processing of your personal data, and to withdraw your consent where applicable. For queries, you may contact the Department of Personal Data Protection at www.pdp.gov.my.
New Zealand Privacy Act
If you are based in New Zealand, your personal information is handled in accordance with the Privacy Act 2020. You have the right to access and correct the information we hold about you, and to make a complaint to the Office of the Privacy Commissioner at www.privacy.org.nz.
8. Data Retention and Deletion
We retain your personal data only for as long as necessary for the purposes outlined in this policy, or as required by law.
When you delete your account:
- Your profile is removed from the Platform
- Most data is deleted within 30 days from live servers; backup deletion may take up to an additional 30 days
- Some data may be retained where required by law, for fraud prevention, to resolve outstanding disputes, or for legitimate business interests
You can request full account deletion via your Data Panel or by contacting our support team. We will inform you if any data points must be retained and explain why.
Please note: Content you have previously shared with other members — or that has been copied or saved by others — may remain accessible outside our control. We cannot be held liable for such third-party retention.
Email Preferences
We may send you notifications about matches, activity on your profile, and promotional offers. You can manage exactly which emails you receive in your Email Preferences settings. Every marketing email also includes an unsubscribe link. Opting out may take up to 10 business days to take effect.
Amendments
We reserve the right to update this Privacy Policy at any time. Changes will be published on this page and take effect immediately. We recommend checking back periodically. Your continued use of Sugar Mummy Connect after any update constitutes acceptance of the revised policy.
Thank you for being part of Sugar Mummy Connect. We’re committed to keeping your data safe and your experience genuine.
Happy connecting! 🌟
